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Case Study · Digital Marketing
Brightway Home Services: Local SEO & Paid Search
A local search and paid advertising program with call tracking and monthly reporting.
This is a demonstration case study that shows how a New Service Solutions project is documented. The business, challenge and solution are illustrative, and no results are claimed.
Project Overview
A demonstration marketing program for a home services company that wanted more booked jobs from its local area.
The Challenge
The company relied on word of mouth, had an incomplete Google Business Profile and could not tell which marketing efforts produced calls.
Our Approach
We would audit the local search presence, set up call and form tracking, and launch tightly targeted search campaigns for the highest-value services.
The Solution
An optimized Google Business Profile, new service-area pages, focused Google Ads campaigns and a monthly report connecting spend to calls and form requests.
Services Provided
- Local SEO
- Google Business Profile
- Google Ads
- Call tracking
- Reporting
Project visuals
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Results
Results & Outcomes
Real outcomes will be added here once verified with the client. We never publish invented performance numbers.
Outcome 1[Add result]Replace with a verified client metric or outcome.
Outcome 2[Add result]Replace with a verified client metric or outcome.
Outcome 3[Add result]Replace with a verified client metric or outcome.
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