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Case Study · Graphic Design
Northline Coffee Roasters: Brand Identity
A flexible brand identity with logo variations, packaging direction and a simple style guide.
This is a demonstration case study that shows how a New Service Solutions project is documented. The business, challenge and solution are illustrative, and no results are claimed.
Project Overview
A demonstration branding project for a small-batch coffee roaster preparing to sell to cafés and online.
The Challenge
The business had outgrown a quickly made logo that did not reproduce well on bags, cups or signage and looked inconsistent online.
Our Approach
We would explore three design directions grounded in the company’s story, test each on real applications and refine the strongest into a full identity.
The Solution
A primary logo with stacked and icon versions, a warm color palette, typography pairings and a concise style guide for packaging, web and social use.
Services Provided
- Logo design
- Brand identity
- Packaging direction
- Brand guidelines
Project visuals
Project Gallery
Results
Results & Outcomes
Real outcomes will be added here once verified with the client. We never publish invented performance numbers.
Outcome 1[Add result]Replace with a verified client metric or outcome.
Outcome 2[Add result]Replace with a verified client metric or outcome.
Outcome 3[Add result]Replace with a verified client metric or outcome.
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